- Human resources
- Sales and Marketing
- Research and Development
- Production/Operations
- Customer Service
- Finance and Accounts
- Administration and IT
Teacher was talking about those functions, about all of them,explained everything. Human resources function: Recruitment and retention (Job descriptions, Person Specifications );Dismissal; Redundancy; Motivation; Professional development and training; Health and safety and conditions at work; Liaison with trade unions.
Sales marketing: Market research; Promotion strategies; Pricing strategies; Sales strategies; The sales team; Product – advice on new product development, product improvement, extension strategies, target markets.
Research and development: New product development; Product improvements; Competitive advantage; Value added; Product testing; Efficiency gains; Cost savings.
Production/Operations: Acquiring resources; Planning output – labour, capital, land; Monitoring costs; Projections on future output; Production methods; Efficiency.
Customer service: Monitoring distribution; After-sales service; Handling consumer enquiries; Offering advice to consumers; Dealing with customer complaints; Publicity and public relations.
Finance and accounts: Cash flow (Monitoring income/revenue, Monitoring expenditure); Preparing accounts; Raising finance (Shares, Loans); Links with all other functional areas.
Administration and IT: Managing estates – cleaning, health and safety, maintenance, security; Reception; Clerical work – reporting, recording, record keeping, communication; Overview of quality control; Use of IT systems.
Then we were talking about organisation charts. There are 4 types of srtuctures:
- Hierarchical structure;
- Pyramidal structure;
- Centralised/Entrepreneurial;
- Matrix structure.
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